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Australia and United Kingdom Landscape

International competitors have decimated independent optometry in Australia and the United Kingdom, two markets that are the harbingers of how mass retail will evolve in this country. In both countries, independent optometry once owned the majority of the market share, but the landscape looks very different today.

 

What happened?

  • Mass retailers popped up with slick multi-million dollar advertising campaigns touting their service, value and quick delivery.
  • Their stores are bright, attractive, welcoming and sited in attractive locations.
  • Independents were pushed aside as they struggled to compete.
  • SpecSavers is routinely voted the UK’s most trusted optician brand.

But don’t just take it from us. Watch these short videos from Dr. Ray Fortescue, an independent eyecare practitioner based in Australia:

 

How did SpecSavers’ advertising, low cost on materials and their “best and less” mentality threaten your practice?

 

In hindsight, what were the warning signs? What surprised you?

 

Advice from Australian doctor to U.S. doctors?

 

Is this kind of mass retailing heading to the United States? We believe it’s inevitable.

Join the conversation.