December 10, 2012
By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America
It’s an exciting time for optometrists, and we certainly can all agree with the recent ranking by CNNMoney naming optometrists to their Best Jobs in America list. Optometrist was ranked 12th on the list of 100 jobs with high marks for personal satisfaction, benefitting society and good pay.
However, as I’ve previously discussed on this blog, optometrists still face many challenges. If we want to continue to thrive as a top profession, we must continue to think of ways to keep independent optometry alive in a market with emerging options.
One of our challenges is continuing to be innovative in the marketplace; whether it’s staying up-to-date on technology advancements in patient communications, modernization of office design or providing patients with state-of-the-art lenses that meet their vision needs. At Essilor, research and development is a priority, and it’s our goal to provide the most innovative lenses that meet the daily needs of consumers/patients. We’re proud of our recent achievements in this area, including the opening of our new world-class Innovation and Technology Center and being named one of Forbes Most Innovative Companies for the second year in a row.
I encourage you to attend the national interactive discussion this evening at 6:30 p.m. CST to learn more about the challenges facing independent optometry now and in the near future. I have invited Dan Mannen, OD, FAAO, from VSP Global to participate with me in the dialogue. Register now.
We also welcome your thoughts on preserving independent optometry on the Seen and Heard section of this site. Join the conversation.