The road ahead presents challenges for independent optometry. We face pressures similar to other industries that are confronted by mass retailer competition, and we must adapt to sustain. We must find ways to increase our value, relevance and trust with our patients – and market ourselves as the better choice – against a backdrop of changing customer purchase trends.
Looking for new solutions and ideas is key to propelling independent optometry forward for future generations of independent eyecare practitioners. We must think creatively and challenge ourselves as never before.
Testing a Concept
For these reasons, Essilor of America and VSP Global are jointly testing a concept to provide marketing and business services to independent practices, while ensuring doctors retain ownership of their practices.
By joining forces, Essilor and VSP will help provide industry-leading business and dispensary management services to participating practices, as well as marketing through a robust branding, social media and advertising campaign. While testing the concept, VSP and Essilor plan to work with practices to increase revenue from dispensary sales, streamline operations, attract new patients and improve customer satisfaction and retention.