Click here to view a national discussion on the challenges
facing independent optometry now and in the near future.

Blog

Improving Connections in 2014

February 5, 2014 By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America We’re in the middle of winter, and if you’re like me, you may be pondering how quickly January came and went.  I hope that you’re feeling as optimistic as I am about 2014. Moving forward, optometry2020.com will […]

New Survey Shows Increasing Patient, Provider Comfort with Technology

March 19, 2013 By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America In independent ECP forums across the country, we’ve had some healthy discussions about our patients’ growing acceptance and reliance on technology to get informed and, sometimes, to make health care purchases.  Clearly, this has an impact on […]

Join Us for Gary Gerber’s ‘Power Hour’ Live from VEE

March 13, 2013 By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America I know that many of you plan to attend Vision Expo East this week in New York.  I always look forward to this annual trade show to learn about advances, challenges and opportunities in our industry, especially […]

A Catalyst for Practice Ownership Celebrates a Milestone

January 29, 2013 By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America In a previous post, I wrote about the Vision Loans program, a practice transition program funded by Essilor of America, VSP Vision Care and Vision One Credit Union.  Recently Vision Loans announced a significant milestone:  its 200th […]

Demonstrating Value: A Foundation of Your Business

January 17, 2013 By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America In my last blog, I addressed the need for independent ECPs to embrace technology, particularly in dispensaries.  Clearly, technology can be a great means to improve our business, just as it can present challenges.  Merely keeping up […]

Harnessing Technology’s Power for Your Practice

January 2, 2013 By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America As we start the new year, it’s common for many of us to make resolutions to improve our health and well being.  Many of you also may be thinking about your practices – and how you can […]

Optometrist Named One of the Best Jobs in America

December 10, 2012 By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America It’s an exciting time for optometrists, and we certainly can all agree with the recent ranking by CNNMoney naming optometrists to their Best Jobs in America list. Optometrist was ranked 12th on the list of 100 jobs […]

Student Debt and Hiring: A Challenge for Independent Optometry

November 21, 2012 By Howard Purcell, O.D., F.A.A.O., and Senior Vice President of Customer Development, Essilor of America In the last post, I addressed the costs of running an independent practice and the hurdle that expenses – such as marketing, rent and inventory – represent.  In my opinion, the most significant cost associated with owning […]

Making Independent Practice Ownership a Reality

November 6, 2012 By Howard Purcell, O.D., F.A.A.O., and Vice President of Customer Development, Essilor of America In my previous post, I recapped some of the robust discussion that we’ve had at forums designed to generate good conversations about sustaining independent optometry, especially in the wake of imminent competition from mass retailers like Specsavers.  One […]

We’re Listening: Solutions for the Future of Independent Optometry

October 26, 2012 By Dr. Howard Purcell, O.D., F.A.A.O., and Vice President of Customer Development, Essilor of America. In the past two weeks, I’ve traveled to Chicago, Anaheim and Kansas City to meet with independent eyecare professionals.  In Anaheim, we simulcast the meeting, giving an opportunity to ECPs across the country to tune in, ask […]